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خلاصہ
Sales & Distribution Professional equipped with 12+ years of extensive experience on diversified roles across multiple locations in South with leading Multinational Fast-Moving Consumer Good (FMCG) Companies with strong work ethics in Sales, Distribution, Route to Market (RTM), Service Operations Efficiency, Execution Excellence, Driving Revenue, Managing Change and Business Strategy Planning / Implementation to map potential opportunities and accelerate sustainable top & bottom line business growth in this VUCA environment.
- Proven track record of driving Primary & Secondary Volumes, team management and managing Business with an estimated value of 3.1 Billion+, Portfolio of 40+ SKUs and 7K+ Market Cold Assets, 20+ Direct and 50+ Indirect Distributions, 9K+ Direct Retail Customers with service efficiency / KPIs.
- Command in developing New Distribution Network, Numeric & Weighted Expansion, Development and Retention of all types of customers (Retail / HORECA , Key Accounts, Feeders, Sub-Dealers, Satellites, Whole-Sales, Direct& Indirect Distributions).
- Strong Command over finance related work including ROI, NSR, GSR, ROI, OPEX, EBIT, Budgeting & Commercial planning with detail orientated approach.
- Known for building a winning and engaged team through strong recruitment, succession planning, coaching and mentoring programs to manage and develop talent.
پراجیکٹس
تجربہ
Area Sales Manager
Driving Primary & Secondary Sales, Forecasting, Optimal Stock Cover, Cash Flow Management.
Managing Business with an estimated value of 3.1 Billion+, Portfolio of 40+ SKUs, 7K+ Market Cold
Assets, 20+ Direct and 50+ Indirect Distributions, 9K+ Direct Retail Customers with efficiency / KPIs.
Driving strategies related to Financials / bottom line business growth with execution excellence.
Developing Distribution Network, Numeric/Weighted Expansion, Handling of all Channels Customer.
Building a winning and engaged team through strong recruitment, coaching & succession planning.
Development of distributors annual business plan & ensuring distributor profitability & engagement.
Gathering Market intelligence related to market trends & competition to take timely decisions.
Distributor Advisor
Value Added Contribution to the development of Distribution Network, AOP / ABP & Sales Strategies.
Managing Optimal Stock Cover at Distributions, Sales-in forecast and cash flow management.
Prepare and analyze ROI / EBIT / P&L of business partners and guide them on improvement prospects.
Helping distributors in recruitment of sales teams and in improving the overall skill set & capability.
Ensure distributor working standards as per Company SOPs with service efficiency.
Leading Reformations, RTM Redesigning, PJPs Optimization, System Support, Safety Compliances.
Conducting Reconciliations, Distributor Profiling & leading F&F Settlements (Onboarding/Termination)
Sales Manager
Responsible for Primary Sales, Forecasting & Cash Flow Management of assigned business partners.
Responsible for leading Outlet Conversion, Retention & Driving Business / Sales Growth Plans.
Responsible to deliver KBIs & service efficiency through effective deployment of Cold Assets in market.
Closely liaison with supply chain team for smooth & timely stock deliveries to business partners.
Ensuring profitable sales by rationalizing Discounts, Trade Promotions and Concessions.
Tracking the competition norms and trade execution in market to develop counter strategies.
Market Development Officer
Driving sales volume & business growth with target orientated approach.
Leading placement & optimal utilization of company assets / discounts to maximize throughput.
Market development by adding / conversion of low budgeted high volume contributing outlets.
Covering the untapped areas and developing effective services strategy to expand reach.
To manage Distributors, Sales Forecast and Stocks at required standards.
ISIS (Indirect Sales information system) responsible & driving business KBIs results.
Internee
